While big vitamin shops like GNC and Vitamin Shoppe are running towards packaging technology to compete with other mail-order brands, you already have a leg-up. This technology has been used in the pharmacy industry for decades to help patients manage their medications. Even if you have not used it personally before, the infrastructure and training is in place for you to quickly implement this technology. By choosing scalable packaging technology, you can start with a solution that fits your current needs and volume and seamlessly builds as your business grows.
In a retail setting, incorporating packaging technology for nutraceuticals also allows you to reach a larger segment of your community, including those who might not be on any prescription medications. By catering to their wellness needs, you are beginning to build customer retention and loyalty to your pharmacy.
Switching gears to long-term care, these are services that your patients may already be looking into elsewhere. By offering this in-house, you have better oversight of their complete medication and supplement regimen and can capture the revenue associated with these services.