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Company Leadership

Our executive team is focused on providing value for our customers, strategically growing our business for the long term, and making Parata a supportive and engaging place to work.

Senior Vice President, Implementation Services

Chief Operating Officer

Chief Executive Officer

Vice President, Human Resources

Chief Commercial Officer

Chief Financial Officer

Senior Vice President, Sales

Senior Vice President, Customer Success

Vice President, Product Development

Senior Vice President, Marketing

Jim Cassity
Senior Vice President, Implementation Services

Jim has more than 20 years of management experience in the pharmacy automation field from companies including Pyxis and Talyst — and prior to joining TCGRx was Director of Operations at Swisslog ADMS. He joined Parata when the companies merged. In his roles, he has created and managed implementation, project management, field service, and customer service teams serving domestic and international clients. His experience includes working in long-term care, hospital, specialty, and retail pharmacy markets.

Jim served in the US Navy and holds a Bachelor of Business Administration from Emporia State University.

Chet Coates
Chief Operating Officer

With over 30 years of experience in operations, supply chain management, and business development, Chet joined Parata in 2022 as Chief Operations Officer. A leader well-versed in all aspects of management and operations, he prides himself on building strong cross-functional teams in culturally diverse environments, stream-lining operations, exceeding customer expectations and driving financial excellence.

Previously, he spent over 10 years at Sanmina Corporation, an electronics service manufacturing company, in various senior leadership roles. He also worked at Motorola for seven years in operations and customer service roles.

Chet holds a master’s degree in international management from Rensselaer Polytechnic Institute and a bachelor’s degree in engineering and management from Clarkson University.

Rob Kill
Chief Executive Officer

Rob is the Chief Executive Officer of Parata Systems, a position he assumed upon the merger of Parata and TCGRx in November 2018. He had previously served as CEO of TCGRx.

Prior to these roles, Rob was Chairman and CEO of Cogentix Medical, a medical device company providing neuromodulation and endoscopy technologies for the minimally invasive diagnosis and treatment of urologic disorders. Previously, Rob served as Chairman and CEO of Virtual Radiologic Corporation, a teleradiology practice with over 400 radiologists serving 2,500+ hospitals in the U.S. Before joining Virtual Radiologic, Rob was President of Misys Physician Systems, a developer of electronic medical record and practice management software applications. Earlier in his career, he also spent 10 years with Baxter Healthcare, where he held senior leadership roles in operations, marketing, and sales.

Rob also currently serves on the board of Ascension Ventures, a strategic venture capital fund whose Limited Partners are some of the most respected nonprofit health systems in the United States.

Rob received his B.A. from the University of Notre Dame.

Cathi Loftin
Vice President, Human Resources

Cathi was introduced to Parata as a consultant in 2007 and joined the team full time in 2011, achieving her role as Vice President of Human Resources in 2016. Her experiences include leadership roles at technology startups and established companies including Bowe Bell + Howell, Werks, BOPS, TogetherSoft, and Red Hat.

Cathi holds a BS in Business and Marketing from Clemson University and certifications from the Center for Leadership Studies, and HR Certification Institute.

Mark Longley
Chief Commercial Officer

Mark joined Parata in 2004 as the Director of Strategic Accounts, bringing his ability to look forward and dream big. Mark has held numerous leadership roles of increasing responsibility across the organization including Regulatory Affairs, Product Management, Business Development, Sales and Strategy.  As Chief Commercial Officer, Mark focuses on driving innovation to help pharmacies increase productivity and profits.

Previously, Mark spent 11 years at Bell and Howell in Manufacturing, Supply Chain, Program Management, Corporate Development and Enterprise Sales.

Mark’s education includes an MBA from Northwestern University’s Kellogg School of Management and a BS from Miami University’s Farmer School of Business.

Graham Schillmoller
Chief Financial Officer

After working in Public Accounting for 7+ years and advising Parata as his client, Graham officially joined the team in 2004. In his years at Parata, he has served as Controller, Director of Finance and Legal Affairs, and Vice President of Finance and Operations before becoming the Chief Financial Officer.

Graham is a Certified Public Accountant and holds bachelor’s and master’s degrees from North Carolina State University.

Kelley Schudy
Senior Vice President, Sales

Kelley joined Parata in early 2020 bringing 30 years of extensive experience in sales, marketing and operations. He has a proven record of building and leading teams that have resulted in high revenue growth and implementing effective programs that drive customer loyalty.

Prior to this role, Kelley was Senior Vice President of Sales for Net Health, a leading software solutions company providing wound care and rehab therapy electronic medical record software and comprehensive billing services to hospitals, ambulatory providers and to the post-acute care markets. Prior to Net Health, Kelley had a successful 20+ year run with Allscripts and Misys Healthcare in sales leadership and professional services.

Kelley holds a degree in business from the University of Missouri.

Dan Sullivan
Senior Vice President, Customer Success

Dan joined Parata in 2004 as a regional Field Service Manager. A decisive leader, he spent 10 years managing teams in field service, account management, and customer success before serving as Vice President of Customer Success.

Prior to that, Dan gained a rich background in technical service at Qualex, Inc.

Dan holds a degree in Information Technology.

Art Swanson
Vice President, Product Development

Art joined Parata at the beginning of 2020, bringing diverse leadership experience across User Experience, Engineering, and Product Management. Art spent the last five years at Optum, leading cloud-based common capability platforms, clinical data platform strategy, and development of a Genomics platform and business.

Previously, Art spent 8 years at Allscripts and Misys helping lead user experience for Electronic Medical Records, and an additional 10 years in Product Development and Human Factors Consulting.

Art holds a BSME from North Carolina State University and has completed the Stanford Business School executive training program.

Karen Thomas-Smith
Senior Vice President, Marketing

Karen joined Parata in late 2021 bringing more than 20 years of global experience in high-tech industries, distinguished by a breadth of leadership positions in sales, marketing, and operations. Karen’s passion for leadership and unique ideas on corporate culture have also resulted in several television appearances on Oprah, 60 Minutes and Canada Public Television.

Prior to this role, Karen held sales and marketing leadership positions at SAS, Allscripts, Optum, and 3M. During her time at SAS, her leadership was recognized by her appointment to represent the software industry at a Harvard Business School Executive Forum.

Karen holds a Bachelor of Science degree in Business Administration from North Carolina Wesleyan College, graduating Magna Cum Laude.

Rocco Volpe
Chief Operating Officer

Rocco joined Parata in 2019, bringing with him more than thirty years of engineering and operations experience. Previously, Rocco held a key leadership role at Cognex, seeing the company through a period of rapid growth. Rocco holds a degree in Electrical Engineering from West Virginia University, is a Lean Six Sigma Master Black Belt, and holds four US patents.

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