Late night ramblings from a Southwest Flight: An Observation on Successful Pharmacies

A version of this post was originally published on LinkedIn.

Over the next three weeks, I’m excited to be heading to a couple of major pharmacy conferences. A fact not even this Southwest Airlines plane chock full of high school choir students can change (thank you, noise-canceling headphones).

I’ll have the opportunity to speak with pharmacy leaders who take the new challenges in pharmacy head on. I’m always struck by how different the conversations are between those succeeding and those falling behind.

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5 Strategies to Help Patients Improve Adherence

By Zipporah-Darvi Redding, A.S., RPhT, CPhT


Medication Adherence is defined by a patient taking their medications as prescribed or continuing to take their medications. Medication taking is behavioral and addressing patients that are non-adherent by providing support and resources can help lead to better outcomes.

The 13th Surgeon General of United States, C. Everett Koop M.D, said it best. “Drugs don’t work in patients who don’t take them.”

As health care professionals, pharmacy technicians can assist patients with improving their adherence by encouraging them to speak with their provider and pharmacist about their health and medication concerns as well as utilizing the 5 strategies listed below:

5 Strategies to improve adherence 

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WHOops. Where’s the Pharmacist?

The World Health Organization (WHO) recently launched a Global Patient Safety Challenge focused on medication safety. The goal of this global initiative: reduce medication-related errors by 50 percent over the next 5 years.

There’s good reason — health-related and financial — to make this issue the focus of the WHO’s third global patient safety challenge. In the United States alone, medication errors cause at least one death every day and injure about 1.3 million people every year.1 The global annual cost associated with medication errors is estimated at $42 billion.

Costs of medication errors

The WHO initiative plans to address medication-related errors in the following ways: 

  • Address weaknesses in health systems that lead to medication errors 
  • Improve the way we prescribe, distribute, and consume medications 
  • Increase patients’ awareness of the risks associated with improper medication use 
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How to Make Your Pharmacy Irresistible to Big Payers

Heather Hudson, a resident rock star, took the stage at the PDS Pharmacy Business Growth Conference this year. She was joined by two long-time Parata customers and innovators in independent pharmacy, Ashraf Latif and Whit Moose.

We believe pharmacists can drive better patient outcomes and decrease costs of care. Ashraf and Whit are working to do just that. Along the way, they’ve created innovative care models that are causing big payers to turn their heads.

Check it out.

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How to Get Free, Proven Secrets from 28 Pharmacy Experts

Earlier this year, we got to be part of the Elevate Pharmacy Virtual Summit — pharmacy’s first completely web-based conference experience. It was such a hit, the Elevate Pharmacy Virtual Summit is returning for a special encore.   From September 15 to 19, you can access presentations from 28 pharmacy experts.

Learn what works and what doesn’t when it comes to meeting quality measure goals, overcoming billing challenges, marketing your services, and putting your resources and technology to better use.    You get their proven secrets and the momentum that comes with attending an incredible conference — from your own home, at your own pace.

Reserve your free seat today at   

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How to Prepare for Success with Your Parata PASS

A true adherence program with packaging will impact your pharmacy’s workflow. It’s a very different model than simply filling scripts as patients walk in or call in refills. To make this transition easier, prepare your pharmacy, patients, and partners in advance.

We spoke with pharmacy owner Lindsay Dymowski to learn how she laid a plan for success with Parata PASS before it even arrived.

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How to Boost Your Adherence Program with Parata’s Help

It can be tempting to take the “If you build it, they will come” approach to your pharmacy’s retail adherence program. But, you won’t see the full benefits of your program that way. Once you’ve kicked off your program, it’s time to make sure your patients and partners know about your new offering.

Parata provides many tools you can use to make this easier and faster. We spoke with Lindsay Dymowski to learn how she uses these resources to grow her adherence program.

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How to Earn Doctors’ Trust with Medication Management

As pharmacies begin to work more closely with their prescribing physicians, many encounter this hurdle: they have to get doctors and nurses to rethink pharmacy.

With a true medication adherence program, you’re not simply dispensing medications. You’re at the center of patient care. This presents an opportunity to redefine your relationship with these doctors.

Learn how Centennial Pharmacy earns doctors’ trust through medication management and ongoing communication.

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Why You Should Offer MTM in Your Patients’ Homes

Studies show face-to-face contact with a pharmacist and a comprehensive set of services — like medication therapy management and adherence packaging — have a greater impact on patient outcomes than medication synchronization alone.

That’s why we consider an in-person MTM session or CMR to be an essential first step of enrolling a new patient into your adherence program. This is your chance to sit down with the patient to review and capture everything he’s taking, from all doctors and pharmacies.

We spoke with pharmacy owner Lindsay Dymowski to learn why she does these first meetings in patients’ homes.

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