Read time: 5 minutes 10 seconds
Part 5 of our 6-part From the Pharmacy series.
It can be tempting to take the “If you build it, they will come” approach to your pharmacy’s retail adherence program. But, you won’t see the full benefits of your program that way. Once you’ve kicked off your program, it’s time to make sure your patients and partners know about your new offering.
Parata provides many tools you can use to make this easier and faster. We spoke with Lindsay Dymowski to learn how she uses these resources to grow her adherence program.
“One of the reasons why we went with Parata was because of your support,” Lindsay says. “You had the marketing tools there, and we knew that you were available if we needed you.”
Pharmacies often call us before a meeting with a physician or other potential partner to talk through their main points. Sometimes we’re just a sounding board for you to get some practice and gain a boost of confidence. Other times, we’ll offer coaching on how to better tailor your pitch or share a new data point you can use.
Lindsay took advantage of this opportunity when she was beginning with Parata PASS.
“If I’m going into a doctor’s office or if I’m meeting with an insurance company, I call you,” Lindsay says. “You’re able to guide me through the talking points and tell me what I should bring to their attention so that I have better success in those meetings.”
We also provide digital and print promotional materials you can use to spread the message even further.
Our Business Growth Toolkit, available to all Parata customers, is full of professionally designed marketing pieces. Customize them with your pharmacy details to promote your adherence program and Parata PASS packaging.The Business Growth Toolkit includes:
Choose your favorites and put them to use in creative ways to reach your patients.
“I was at a convention and I wanted attention, so I used the floor runners and put them throughout the convention until you got to my table,” Lindsay says. “One of the coolest things about it was that, first of all, no one else had it, and second of all, people were so interested.”
Lindsay also uses the floor runners in her pharmacies to call attention to the program as soon as patients enter the store.
The Business Growth Toolkit contains pieces designed for doctors’ offices, so you can reach patients beyond your pharmacy.
One of Lindsay’s favorite tools is our bag stuffer, which is about the size and shape of a bookmark and looks like a sample of PASS packaging.
“We’re able to take them to the doctors and give them to the doctors to give to the patients,” Lindsay explains. “So when the doctor talks about our pharmacy’s program and shows them the samples of our packaging, the patients have something they can take home and remember us by.”
It’s a great way for the pharmacy to immediately form a connection with the patient. As soon as Centennial gets the referral from the doctor, they call the patient.
“We can say, ‘Oh, we’re the pharmacy that provides the paper that the doctor gave you,’” says Lindsay.
It provides a great point of reference to start the conversation. From there, Lindsay and her team can begin talking getting them enrolled in their program — the first step in making it easier to manage their meds.
This is the fifth of six posts in our From the Pharmacy series.
Lindsay is president and co-founder of Centennial Pharmacy Services in the Philadelphia area. Lindsay reinvented her family’s corner pharmacy as a full pharmaceutical care provider with an adherence-focused business model. This model has captured the attention and business of universities, hospital systems, and insurance companies. As a result of Centennial Pharmacy Services’ multifaceted adherence program, partners report better patient outcomes and decreased health care costs.
Heather provides strategic guidance, coaching, and support to customers who use Parata PASS adherence packaging. With 22 years of experience working as a nurse in settings across the health care industry, Heather speaks the language of patients, prescribers, and payers. She helps pharmacies communicate the value of their medication adherence programs to patients and partners to maximize their success.