Each morning on the drive to work, I pass through an intersection with several train tracks, a tiny train station, and a huge sign:
“RULE COMPLIANCE IS A MUST
100% OF THE TIME
OUR LIVES DEPEND ON IT.”
A multi-ton freight train barreling down the tracks is a pretty good incentive to abide by the rules, and the deafening noise and brain-rattling vibrations are hard-to-ignore reminders.
But how do you encourage people to adhere to the rules when the risks aren’t so obvious?
Medication non-adherence causes an estimated 125,000 deaths in the United States each year. Their lives may depend on it, but for a variety of reasons, patients just aren’t following the rules.
We tend to focus on medication adherence from a pharmacist’s perspective. This recent Forbes article calls drug companies to action — after all, the pharmaceutical industry loses an estimated $188 billion each year when patients don’t take their medications.
Since their direct contact with patients is very limited, drug companies are exploring alternatives.
HealthPrize, a digital health start-up, encourages adherence before patients stop taking their meds. It offers incentives for actions such as refilling a medication. Patients receive points, and the pharmaceutical company determines the rewards.
Another start-up called RxAnte uses algorithms to identify the patients who are most likely to stop taking their meds. RxAnte shares this information with its clients, like Medicare. The course of action is left up to the client.
Preventative medicine and medication adherence are getting a lot of attention these days. Do you think a full-team approach from the healthcare industry will help solve the problem of medication non-adherence?
Read the full article here: