Two things set my pharmacy apart: my commitment to service and PASS adherence packaging.
Brenda Richardson, R.Ph.
During her 31 years as a pharmacist with a national chain, Brenda Richardson earned a reputation for connecting with patients. Shortly after retiring, she realized she missed working with patients and came out of retirement to open her own independent pharmacy, HealthCo.
“When pharmacists started focusing on counseling patients instead of counting pills, I was already there, ahead of the trend,” says Brenda. “To me, working closely with patients is the most rewarding part of pharmacy, and the way pharmacists can have the biggest impact.”
Brenda encourages all of her team members to take the same hands-on approach, and they quickly identified a challenge among patients with chronic conditions and complex medication regimens: patients had no easy way to manage their medications at home.
When Brenda saw how Parata PASS organizes medications into individual pouches by date and time, she saw its potential — both as a medication management tool and a way to differentiate her business.
“All pharmacies can put pills in a bottle,” Brenda says. “Two things set my pharmacy apart: my commitment to service and PASS adherence packaging.”
Brenda uses PASS packaging as the cornerstone of her retail adherence program that facilitates regular patient engagement and replaces bags of vials or cumbersome pill planners with a simple way to manage medications at home.
As the only local pharmacy to offer strip packaging, HealthCo has also secured two new contracts with long-term care communities. In this environment, PASS packaging helps reduce medication waste and makes medication administration faster and safer.
Spurred by the success with Parata PASS packaging, Brenda opened her second pharmacy location in early 2014. Business is picking up quickly, and, as a result, HealthCo’s adherence program is also growing.
With the new pharmacy running smoothly, Brenda has renewed her efforts to promote HealthCo’s adherence program and is pursuing strategic partnerships. In recent weeks, she has entered discussions with endocrinologists and rheumatologists to offer support to their patients with complex medication regimens.
HealthCo has also entered a pilot program with the local transplant center to support patients after discharge from heart, liver, pancreas and kidney transplant surgeries. According to an extensive analysis by Johns Hopkins, three in 10 patients require readmission to the hospital after being discharged from a kidney transplant. Brenda is using her retail adherence program to help these patients manage their medications and health at home in an effort to improve patient outcomes and prevent costly return visits to the hospital.
“We’re optimistic about the impact our program may have for patients returning home after these surgeries,” Brenda says. “We will continue to evaluate our program and look for new opportunities to support our patients.”
“To me, working closely with patients is the most rewarding part of pharmacy..” — Brenda Richardson, R.Ph.
Make Strip Packaging Work
Brenda offers tips for adding products and services to differentiate your pharmacy.