10 Ways for Pharmacies to Use Social Media 

On a scale from Novice to Master, how would you rate your pharmacy’s social media prowess? If you’re like most pharmacies, you probably placed yourself somewhere in the middle of the scale.

Why Should Your Pharmacy Be on Social Media?

Social media is a great way for pharmacists to get out from behind the counter and reach your patients, customers, and community beyond your pharmacy walls. Social media makes it easier to draw in more customers; it’s free, simple to use, and much of the audience you’re trying to reach is already there.

You’re skilled at engaging patients in your pharmacy. Through social media, you can engage with your customers and potential customers in a meaningful way that will improve customer loyalty and help your business grow. Get ahead of the competition and enhance patient engagement by becoming a social media savvy pharmacist.

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Boost Your Pharmacy’s Operational Efficiency

Boost Your Pharmacy’s Operational Efficiency

Q&A with Parata Industrial Engineer Brian Cristobal

 

At Parata, we have frequent conversations with pharmacies about leveraging technology to increase safety and efficiency and improve patient care and satisfaction.

Pharmacies are always looking for ways to do more with less. Sometimes, it comes down not just to technology, but to examining and improving the day-to-day processes in your pharmacy.

That’s why Parata Industrial Engineer Brian Cristobal recently presented a webinar called Boost Your Efficiency: A Lean Approach to Pharmacy Operations.

In the discussion, Brian shared how you can apply 100 years of manufacturing teachings to your pharmacy’s processes to maximize your operational efficiency, minimize waste, and deliver a higher-value experience that will delight your customers.

We had a lively discussion after the webinar. Here’s the Q&A with Brian.

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How to Leverage Section 179 to Save Big on Pharmacy Taxes

Did you know you can trade some of your pharmacy’s tax bill for new technology?

There’s still time to take advantage of the Section 179 tax deduction, which allows you to deduct up to $500,000 in qualifying equipment from your 2016 tax return when you purchase and install this calendar year.

Investing in pharmacy automation technology is a great way to increase your pharmacy’s efficiency and differentiate your business through innovative, valuable services — and to decrease your tax bill by tens of thousands of dollars.

Here are some of the most common questions we get from pharmacy owners about the Section 179 deduction.

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Own It. Take Charge Of Your Pharmacy’s Future.

Own It. Take Charge of Your Pharmacy’s Future.

Heather Hudson, Medication Compliance Specialist with Parata, provides strategic guidance, coaching, and support to help customers who use Parata PASS® adherence packaging maximize their existing markets and gain access to new ones.

Heather was a featured speaker at PDS Conference 2016 in Orlando, Florida, where she offered the attendees a glimpse into what works for Parata’s most successful pharmacies and how the profession is elevated with the implementation of a true medication adherence program. Reviewing the biggest pain point for pharmacies and the biggest opportunities, Heather demonstrates how the tools for success work in concert for the greatest impact on patients, pharmacists, and the community.

 
Can Pharmacists Play A Strategic Role In Improving Patient Outcomes And Preventing Hospital Readmissions?

Can Pharmacists Play a Strategic Role in Improving Patient Outcomes and Preventing Hospital Readmissions?

As health care reform shifts from volume-based care to value-based care, many question whether pharmacists can play a strategic role in improving patient outcomes and preventing hospital readmissions. We believe the answer is yes, most definitely! And Parata customers and pharmacists Tim Wright and his wife, Nora Wright, are proof that they can do just that. The couple own and operate Wagner Pharmacies, with four locations in Clinton, Iowa.

The Wrights developed a data-driven clinical program, MedAssist, designed to improve patient outcomes and position their pharmacy for success in the changing health care landscape. The Wrights fundamentally believe that pharmacists can improve outcomes and reduce readmissions through a robust medication adherence program supported by patient education and internal communication.

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Webinar on March 17: Pharmacist + Technology = Momentum

The changing healthcare landscape presents its challenges, but it also creates big opportunities for pharmacists. Now is the time for pharmacists to take a more strategic role on the healthcare team — to improve outcomes for your patients and your pharmacy.

We’ve teamed up with two experts in the changing healthcare industry to present a webinar on the topic.

Pharmacist + Technology = Momentum
Promising Players on the Healthcare Team

Join us Monday, March 17 at 3 p.m. EST to learn how pharmacists can:

  • Navigate the changing healthcare system
  • Form partnerships with key stakeholders to improve adherence and patient care
  • Leverage new business models and technology to create business opportunities

This webinar is geared towards pharmacists of all types and to other players on the integrated healthcare team looking to partner with pharmacists who can impact outcomes and bottom lines. Register for the webinar today.

Register Now

About the Presenters

Nancy Blough, Executive Vice President at American Health Data Institute, works with ACO teams across the country. She’ll tell you that right now, most pharmacists aren’t at the table. Nancy will share how you can define your role on the healthcare team and your involvement in ACOs.

Ryan Moore is a Clinical Pharmacy Specialist with Cornerstone Health Care, one of the largest ACOs in the Southeast. Ryan will discuss strategies for community pharmacists to get their foot in the door with ACOs and provide examples from Cornerstone’s experience.

Questions for the presenters?

If there are specific questions you’d like Nancy and Ryan to address, please let us know in the comments below, or in an email to success@parata.com.

5 Steps for Pharmacists to Secure a Spot on the New Healthcare Team

For years, America’s healthcare costs have continued to climb, but we’re not getting any healthier. Patient outcomes continue to decline. Healthcare reform aims to change all that with a triple aim: better care, healthy people and reduced costs.

In response, healthcare providers are learning new rules, trying out new tactics and developing new teams. For progressive pharmacists, this time of uncertainty provides a window of opportunity.

To secure your spot on the new healthcare team, follow these five tips:

1. Become familiar with your medical neighborhood.
As a community pharmacist, you’re already a central part of your local healthcare system. You have the influence and the access needed to motivate patients to make good choices. (According to Gallup’s 2013 poll, pharmacists are one of the most trusted professionals in the country, second only to nurses.) You’re the perfect player for the new healthcare team, so take this first step to secure your spot: Get to know the local organizations and practices that are working to develop new care models.

2. Approach the players in your area now.
Now that you know the players, it’s time to get in the game. Don’t wait for a proven formula for partnering with healthcare systems or accountable care organizations (ACOs) — that could be too late. Start conversations now with physicians, hospitals, home health agencies and other providers who are trying to figure out how to improve patient outcomes. Listen to their goals and needs. Help them understand what you offer so they realize how much they need it.

3. Define your own role on the new healthcare team.
How will your pharmacy help the team achieve its goals? If the organization struggles with transitions in care, develop a plan to help. About 30 percent of medications reviewed by a pharmacist post-discharge require an intervention. That’s an opportunity to catch costly mistakes and improve a patient’s care experience and wellness. Take control by identifying these opportunities and implementing plans to address them.

4. Look to high-tech, high-touch services for better care.
Technology is playing a critical role in new care models. Tools that keep patients engaged in their care plan and allow providers to monitor what’s going on with patients outside of office visits will help healthcare providers intervene when appropriate and determine the best use of resources for each patient. If you have solutions that could improve patients’ experiences and outcomes while reducing costs, bring them to the table.

5. Track your impact.
Establish a comprehensive, reportable way to track your involvement with patients. Document the extra touch points you establish, note patients’ participation in health screenings or immunizations, and file any medication interventions you assist with. The industry is redesigning care models, and much is in flux. Be prepared with data to show your impact — someday, someone will ask for it. When you can prove a positive impact on patient outcomes, everyone will want you on their team.


Join us at the 2014 Independent Pharmacy Business Growth Conference.

This is just the beginning. Join us at the PDS Growth Conference (February 27– March 1) to learn more about pharmacists’ changing role and how to ensure your success in the new healthcare arena.

We’re hosting an accredited CE session, “Pharmacist + Technology = Momentum: Promising Players on the Healthcare Team.” You’ll get actionable insights from industry leaders. Nancy Blough, who works with ACO teams across the country, will show you the formula for ACOs and pharmacists’ involvement. Ryan Moore from Cornerstone Health Care, a North Carolina-based ACO, will discuss strategies for community pharmacists to get their foot in the door and provide examples from Cornerstone’s experience.

Haven’t registered for the PDS Growth Conference yet? Register here and take advantage of our promo code (PARATA) to receive a $500 discount on your ticket to the conference!

To learn more about Parata, or to schedule a demo during the PDS Growth Conference, email us at success@parata.com.

Pharmacists: Key Players in the Healthcare System

What can you expect from Parata at the 2014 Independent Pharmacy Business Growth Conference?

“Be prepared for actionable advice about how you, as independent pharmacists, can pursue business opportunities in a world with the Affordable Care Act,” said Jay Blandford, our executive VP of sales and business development during a recent webinar with Pharmacy Development Services.

The Affordable Care Act has created a shift in our healthcare system. The game is changing — fast. To stay relevant, independent pharmacists who want to grow their businesses need to get in the game.

Watch the video to learn:

  • How did we get to the ACA and this new healthcare landscape?
  • What does a value-based healthcare system mean for pharmacists?
  • How do you claim your seat at the table?
  • What will it take for pharmacy owners to thrive in 2014?

Watch the Video

Top 5 Takeaways: “Pharmacy’s Emerging Role in Accountable Care”

Jamie Hale, Chief Pharmacy Officer for Cornerstone Health Care, recently discussed pharmacy’s role in accountable care. Based in central North Carolina, Cornerstone Health Care is an accountable care organization (ACO) transitioning from the traditional fee-for-service model to a patient-centered medical home system. Jamie leads the development and integration of pharmaceutical care services for the group.

Here are our top five takeaways from Jamie’s webinar, Pharmacy’s Emerging Role in Accountable Care.

1)  You’re already in the medical neighborhood.
As community pharmacists, you’re already a central part of your local healthcare system. And, Gallup’s annual poll consistently ranks pharmacists as one of the most trusted professionals in the country, second only to nurses. You have the influence and the access needed to motivate patients to make good choices.

2)  Approach the players in your area now.
Don’t wait for a proven formula for partnering with ACOs — that could be too late. Start conversations now with physicians, hospitals, home health agencies and other providers who are trying to figure out accountable care. Listen to their goals and needs. Help them understand what you offer so they realize how much they need it.

3)  Define your own role in accountable care organizations.
How will your pharmacy help an ACO achieve its goals? If the organization struggles with transitions in care, develop a plan to help. About 30 percent of medications reviewed by a pharmacist post-discharge require an intervention. That’s an opportunity to catch costly mistakes. Take control of your role in an ACO by identifying these opportunities and implementing plans to address them.

4)  Look to high-tech, high-touch services for better care.
Technology is playing a critical role in new care models. Tools that keep patients engaged in their care plan and allow providers to monitor what’s going on with patients outside of office visits will help ACOs intervene when appropriate and determine the best use of resources for each patient. If you have solutions that could improve patients’ experiences and outcomes while reducing costs, bring them to the table.

5)  Track your impact.
Establish a comprehensive, reportable way to track your involvement with patients. Document the extra touch points you establish, note patients’ participation in health screenings or immunizations, and file any medication interventions you assist with. ACOs are redesigning care models, and much is in flux. Be prepared with data to show your impact — someday, someone will ask for it.


You can view the recorded webinar here: Pharmacy’s Emerging Role in Accountable Care.

To learn how Parata is empowering pharmacists to support coordinated care, improve health outcomes and lower medical costs, contact us today at success@parata.com or (888) PARATA1.

Top 5 Takeaways: “Adherence And The Future Of Pharmacy”

Top 5 Takeaways: “Adherence and the Future of Pharmacy”

 

L&S Pharmacy Tripp LoganTripp Logan, pharmacist and co-owner of MedHere Today®, recently discussed how the future of pharmacy revolves around adherence and how pharmacists can capitalize on this opportunity.

Here are our top five takeaways from Tripp’s webinar, Making an Impact: Adherence and the Future of Pharmacy.

1)  Adherence is not simply auto-fill, a smart phone app, or a blinking cap.
These things focus on the prescription, not the patient. A true adherence program is patient-specific and addresses all causes of non-adherence. Talk with your patient, and her physicians, to understand her unique medication challenges. Then you can select tools that will help each patient manage her meds.

2)  We interact with chronically ill patients more than any other health care provider.
75 percent of healthcare expenditures in the U.S. are spent managing chronic diseases — typically with medication. As pharmacists, we have visibility to their prescriptions and their refills, and our patients trust us. We are the healthcare providers best-situated to impact adherence.

3)  $1 spent on medication adherence can save the health care system $7.
You don’t have to start on a huge scale to help. This study shows that small increases in prescription spending have big impact. According to its formula, a $177 increase in diabetes prescription spending results in a $1,251 decrease in spending per patient.

4)  Capture an additional 29 prescriptions per patient each year.
We see a substantial increase in prescription volume and increased profit margins for patients enrolled in adherence programs. On average, pharmacies capture an additional 29 scripts per enrolled patient each year, with an increased profit margin of $1.87 per script.

5)  Use your proven adherence program to secure partnerships.
Looking for an in with hospitals, home health agencies, accountable care organizations, buying groups, and pharmaceutical manufacturers? When you can demonstrate a positive impact on patient adherence, your pharmacy is primed for powerful, profitable partnerships.

You can view the recorded webinar here:  Making an Impact: Adherence and the Future of Pharmacy.

To learn how Parata is helping pharmacists drive adherence and grow their businesses, contact us today at outinfront@parata.com or (888) PARATA1.

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